A01=John K. Conlon
A01=Melissa Giovagnoli
alliance
Author_John K. Conlon
Author_Melissa Giovagnoli
business
capability
Category=KJC
Category=KJM
chief
corporation
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
experts
formation
intellectual
leveraging
opportunistic
pairings
power
powerful
proven
readers
shortterm
socalled virtual
stepbystep
strategic
successfully
todays
two
Product details
- ISBN 9780787909468
- Weight: 395g
- Dimensions: 160 x 248mm
- Publication Date: 17 Jun 1998
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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Tap the Power of Alliance Networks
Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available.
Inspired by the so-called virtual corporation, the opportunisticformation of short-term strategic pairings is the chief means bywhich today?s companies are realizing growth. In The Power of Two,two acknowledged business-alliance experts take readersstep-by-step through a proven, powerful method for successfullybuilding a network of strategic alliances and for managing suchnetworks via an alliance manager. Packed with examples, augmentedwith a wealth of assessment tools and charts, it?s the mostauthoritative, user friendly guide to mastering this important,emerging business stratagem currently available.
John K. Conlon and Melissa Giovagnoli are the authors of The Power of Two: How Companies of All Sizes Can Build Alliance Networks That Generate Business Opportunities, published by Wiley.
