A01=Bill Lucas
Author_Bill Lucas
brain versus mind
Category=JHBL
Category=JNZ
Category=KJW
Category=VSC
eq_bestseller
eq_business-finance-law
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eq_nobargain
eq_non-fiction
eq_self-help
eq_society-politics
how to be smarter
how to improve memory
how to learn better
how to work better
improving creativity
improving memory
improving your brain
improving your mind
learning styles
multiple intelligences
neuro-linguistic programming
neuroscience
NLP
Product details
- ISBN 9781857882759
- Dimensions: 156 x 234mm
- Publication Date: 20 Jun 2001
- Publisher: John Murray Press
- Publication City/Country: GB
- Product Form: Paperback
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Bill Lucas, a leading international expert on life-long learning, shows that while we have learned more about how the brain works in the last decade than we have ever known, only a fraction of this is grasped and applied by most people. Power Up Your Mind applies this practical knowledge for the first time and shows you how to learn. Drawing on research from a wide variety of subject areas, from neuroscience to psychology, from motivation theory to accelerated learning, from memory to diet, this book shows how everyone has the capacity to succeed and how most people use only a very small portion of their talents. For learning to be effective, an understanding of how the brain works is essential and unlike most of the recent thinking on the mind, Lucas connects an understanding of the brain with the reality of the workplace and translates what we know about the brain into useful insights for work. Much work-based training is a waste of time and money because the majority of people are neither emotionally ready nor practically inclined to apply their learning to the way they behave. Power Up Your Mind offers a new model of learning-READY, GO, STEADY-which will revolutionize the way you learn and perform.
Bill Lucas is the Chief Executive of the Campaign for Learning. He is in demand as a speaker and workshop leader on learning matters. He advises many organisations, including BT, National Grid, Centrica, Microsoft, Lloyd's TSB. Andersen Consulting and the UK's Department for Trade and Industry on how to be more successful through learning. Bill is the author of more than twenty books, including, most recently, The Future of Corporate Learning for the UK government.
