A01=Laura Busche
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seo content marketing content blog advertising writing pitch blogging customer ads social media platform persona marketing content strategy marketing ecommerce online marketing growth hacking audience ROI
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Product details
- ISBN 9781491963746
- Weight: 666g
- Dimensions: 150 x 250mm
- Publication Date: 25 Jun 2017
- Publisher: O'Reilly Media
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Digital content marketing affects the way consumers behave: better content marketing not only means better sales, but also a connection to the customer that's different and more personal than ever before. Don't just make great product, reach your customers, and sell it. Powering Content is a playbook for both independent and corporate content hackers that walks you through the entire content production process-from discovery to distribution to reporting. You'll learn the hacks that enable content powerhouses to thrive.
Laura Busche is the author of the Lean Branding book from O'Reilly Media and heads content strategy at Creative Market - an Autodesk company.
