PR Power: Inside Secrets From the World of Spin
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Product details
- ISBN 9780753509043
- Weight: 819g
- Dimensions: 125 x 210mm
- Publication Date: 05 May 2005
- Publisher: Ebury Publishing
- Publication City/Country: GB
- Product Form: Paperback
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Whether you're just starting out or have been in business for years, it's never too late to start harnessing the incredible power of public relations. PR Power offers advice on how to get the most from your PR consultancy or in-house team and what to do if you're running the PR yourself, with:
* practical hints and tips
* toolkit exercises
* case studies from real businesses
* priceless advice from leading experts in PR
PR and Communication Skills specialist Amanda Barry ran her own PR consultancy for ten years, managing successful campaigns for major brands and clients, among them Motorola, Lloyds TSB, Mobil Oil and Future Network. She won the prestigious PR week 'Best Small Consultancy' Award in 1997.
