A01=John Argenti
Author_John Argenti
Business Studies
Category=KJC
Company's Past Performance
Company’s Past Performance
Corporate Description
Corporate Objective
Corporate Performance Indicators
Corporate Planning
Corporate Planning Departments
Corporate Planning Exercise
Corporate Planning Process
Defensive Strategy
Direct Sales Force
Divisional Managing Director
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eq_business-finance-law
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eq_nobargain
eq_non-fiction
executive decision making
Existing Business Area
gap analysis techniques
Group Chief Executive
Group Corporate Plan
Long Range Forecast
Management
Monitoring Stage
Non-profit Making Organization
nonprofit strategy development
organisational objectives
Planning Assistant
Planning Teams
practical business planning process
Profit Centres
Shell's Directional Policy Matrix
Shell’s Directional Policy Matrix
Strategic Elephants
Strategic Factors
strategic management
Superb
SWOT evaluation
Vice Versa
Product details
- ISBN 9781138564220
- Weight: 635g
- Dimensions: 138 x 216mm
- Publication Date: 10 Apr 2018
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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In this book, originally published in 1980, John Argenti deliberately and systematically strips away the sophisticated methods for corporate planning to get down to a practical corporate planning process that works. This accessible book uses no jargon or maths, and will be of interest to students of management and business studies. It is also aimed at chief executives, managing directors and other very senior executives in companies and non-profit-making organisations.
