Practical Guide To Brain Data Analysis, A
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A01=Armando Freitas Da Rocha
A01=Carlos Thomaz
A01=Fabio Theoto Rocha
A01=Joao Paulo Vieito
Author_Armando Freitas Da Rocha
Author_Carlos Thomaz
Author_Fabio Theoto Rocha
Author_Joao Paulo Vieito
Brain Activities
Brain Data
Category=PSAN
Decision Making
Dilemma Judgment
Distributed Processing System
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_science
Media Propaganda
Neuroscience
Stock Market Decision
Vote Decision
Product details
- ISBN 9789813144439
- Publication Date: 03 Feb 2017
- Publisher: World Scientific Publishing Co Pte Ltd
- Publication City/Country: SG
- Product Form: Hardback
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This book was developed to help students and researchers in the fields of economics, finance, law and other social science areas to understand and apply neuroscience. With the use of neuroscience technologies, it is now possible to understand how people make decisions in practice, using friendly and ecological experimental setups. The first half of the book studies the decision-making process and explains how the brain is organized. It presents the brain as a distributed processing system, shows how to record brain activities, and how to combine neurosciences and statistical tools to design experiments. In the last chapters, experiments on stock market decision, dilemma judgment, vote decision and understanding of media propaganda are described and discussed.
