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Practical Guide to Event Promotion

Nigel Jackson | Katie Angliss
€217.00
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A01=Katie Angliss
A01=Nigel Jackson
Advanced Research Projects Agency Network
Anti-spam Legislation
audience segmentation
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Author_Nigel Jackson
AV Company
AV Equipment
AV Supplier
Cardiff City Centre
Category=KJS
Category=KNS
communication channels selection
Corporate Event Management
Direct Mail Letter
E-direct Mail Campaign
Effective Promotional Tool
eq_bestseller
eq_business-finance-law
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eq_nobargain
eq_non-fiction
event marketing research
events
events marketing
events promotion
Key Bullet Points
Leicester City Football Club
Local BBC Station
Local UK
marketing communication
marketing communication theory
Membership Services
Microsoft Excel Database
Model Release Forms
Mouse Industry
persuasive messaging
promotion
social media strategy
strategic event communication planning
Vice Versa
VIP
VIP Area
Virtual Events
White Space
Wider Issues
Worldwide Sponsorship Programme

Product details

  • ISBN 9781138915336
  • Weight: 560g
  • Dimensions: 174 x 246mm
  • Publication Date: 20 Jun 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

This Practical Guide to Event Promotion offers the reader a short and succinct overview of the range of marketing communication materials from print to social marketing that can be used to promote an event successfully to the correct target markets. It includes invaluable advice on how to identify the type of communication tools most applicable to the type of event that is being promoted and its target market; how to effectively use and implement these; useful tips on things to avoid; as well as suggested time frames to use before, during and after the event. Examples of best practice and insights from events marketers are integrated throughout. Although full of practical information, a strong theoretical base underpins the advice included on how event managers can apply communication and persuasion theory to key audiences.

This book will be a useful resource for Events Management students putting on an event as part of their course and for assessments, and those wanting to convert general theory into practical skills they will use in the workplace.
About Katie Angliss | Nigel Jackson
Nigel Jackson is Reader in Persuasion and Communication at the Plymouth School of Tourism & Hospitality, Plymouth University, UK. He has published over 30 peer-reviewed journal articles and the textbook Promoting and Marketing Events (2013). His research specialises in political communication and persuasion. Katie Angliss is a Lecturer in Events Management at the Plymouth School of Tourism & Hospitality, Plymouth University, UK. Her research interest is in how organisations use events to enhance their corporate reputation. Prior to this Katie worked in corporate PR.

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