Product details
- ISBN 9781785041112
- Weight: 225g
- Dimensions: 135 x 216mm
- Publication Date: 02 Nov 2017
- Publisher: Ebury Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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In Practical Thinking de Bono’s theme is everyday thinking, how the mind actually works – not how philosophers think it should. Based on the results of his famous Black Cylinder Experiment (a critical thinking task that asks participants why they think a black cylinder falls over), de Bono explores the four practical ways of being right. From there he picks out and names the five levels of understanding – and the five major mistakes in thinking.
From memes and Instagram to twitter and bestselling books like Mistakes I Made At Work, mistakes – and what we can learn from them – are a hot topic. With Edward you’ll learn exactly why we all make them.
Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a PhD from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard.
In 1967 de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.
www.debono.com
