A01=Adrian Mackay
account
Account Handler
advanced advertising industry practices
Advertising Association
advertising regulation UK
Advertising Research
ASA Council
ASA Rule
ASA's Website
ASA’s Website
Author_Adrian Mackay
authority
business-to-business campaigns
buying
Cap Code
Category=KJSA
Computer Aided Personal Interviewing
consumer behaviour analysis
creative strategy
direct
Directory Advertising
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Free Prize Draw
Full Service Agency
handlers
Incorporated Society
Integrated Marketing
International Advertising
MA Social
marketing
Marketing Communications
media
media planning
Non-broadcast Advertising
Professional Development
promotion
Quantitative Research
quantitative research methods
RAB
Recruitment Advertising Agencies
sales
standards
Thomson Local
Tv Campaign
UK Industry
UK's Reputation
UK’s Reputation
Product details
- ISBN 9781138153769
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 02 Dec 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The Practice of Advertising addresses key issues in the industry, presenting a comprehensive overview of its components. Clarity in both style and content has been ensured so that the information is easily accessible and terminology is suitable for the reader.
Based on the successful and highly regarded text previously edited by Norman Hart, this fifth edition contains up-to-date examples to illustrate key points and support underlying principles. Topics addressed range from introducing the roles of advertiser and the advertising agency, through to more specialised areas of advertising such as recruitment and directory advertising.
The specialist knowledge gained from the contributors provides a valuable insight for practitioners and students wishing to gain a solid grounding in the subject. By looking at the current situation as well as considering developments likely to occur in the future, the text demonstrates how best to implement existing methods as well as considering how improvements can be made.
