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Predictable Winners

Stuart E. Jackson | Ilya Trakhtenberg
€34.99
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A01=Ilya Trakhtenberg
A01=Stuart E. Jackson
Author_Ilya Trakhtenberg
Author_Stuart E. Jackson
Category=KJH
Category=KJM
Category=KJMV6
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
forecasting
innovation
new product development
pricing strategy
Product innovation
product launch
product leader
product pipeline
product team
revenue modeling
service innovation

Product details

  • ISBN 9781503638853
  • Dimensions: 152 x 229mm
  • Publication Date: 18 Mar 2025
  • Publisher: Stanford University Press
  • Publication City/Country: US
  • Product Form: Hardback
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Description

A USA Today Bestseller

A leading global consulting firm on how to achieve new product launch success rates far above industry averages.

New product launches are risky. But disciplined innovation practices lead to success rates well above industry benchmarks. Predictable Winners is a comprehensive handbook of best practices for improving the odds of success at every step of the innovation journey—from concept development through commercial launch and beyond. Product leaders, innovation teams, and senior executives will find practical insights to reduce product risk and improve R&D effectiveness and ROI, while delighting customers with a pipeline of compelling new products and services.

The authors' systematic approach is covered step-by-step in twenty-five chapters on topics like assembling the right team, identifying innovation opportunities, conducting a disciplined, data-driven assessment of a new product's revenue potential, making wise investment decisions, and more. Predictable Winners also details how to use quantitative tools to disaggregate and reduce the distinct risks around competing product concepts, customer segments, channels, pricing, and launch planning. Finally, because not all breakthrough innovation comes from internal teams, the authors also explain advanced strategies for improving the odds of success: balancing organic innovation with external acquisitions or licensing.
About Ilya Trakhtenberg | Stuart E. Jackson
Stuart Jackson led L.E.K. Consulting as Global Managing Partner and now serves as Vice Chair. He has worked with hundreds of clients who have enjoyed higher growth, increased their profit margins in existing businesses, added scores of new services and products, and completed more than 100 merger and acquisition transactions. He is a past recipient of Consulting Magazine's Top 25 Consultants award. He is the author of the highly acclaimed book Where Value Hides: A New Way to Uncover Profitable Growth for Your Business (Wiley, 2006) and has contributed to The Wall Street Journal, The Journal of Business Strategy and Harvard Business Review.Ilya Trakhtenberg is a Managing Director with L.E.K. Consulting and a leading partner in its healthcare practice. In his 15 years with L.E.K., he has led hundreds of engagements with a wide range of corporate and private equity clients to develop and launch innovative new products, accelerate business growth, and deliver superior investment returns. He has published more than a dozen journal articles, serves as a regular speaker at industry conferences, and founded L.E.K.'s MedTech Launch Center of Excellence. Ilya is also a past recipient of M&A Advisor's Emerging Leaders Award and a board member of L.E.K.'s global Sustainability Centre of Excellence.

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