Presentation Planning and Media Relations for the Pharmaceutical Industry
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A01=John Lidstone
Author_John Lidstone
Aventis Pharma
Bone Density Scan
Cap Pistol
Capable Hands
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corporate communication skills
crisis communication strategies
Dense
effective scientific presentation skills
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executive presentation techniques
Experience Stage Fright
Flu Vaccination Programme
GP's Patient
Health Correspondent
Hm Custom
Horizontal Bar Charts
ICI Group
Industry
Maximum Viewing Distance
MCB
Media
media interview preparation
medical communications
Overhead Projector Transparency
Pharmaceutical
pharmaceutical marketing training
Play Back
PPRS
Sir Robin Day
Superb
Television Camera Lens
Tv Studio
Tv Time
UK Pharma
Visual Aids
Product details
- ISBN 9781138708570
- Weight: 470g
- Dimensions: 174 x 246mm
- Publication Date: 08 Jun 2018
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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This title was first published in 2003. Presenting information is a vital part of the job of both the medical director and other senior executives in the pharmaceutical industry, and yet the majority receive no training for this. Presentations have to be made internally to colleagues, clinical staff, marketing and product managers and medical sales representatives; and externally to professional medical specialists and NHS staff, the media and the general public. Anyone who manages or communicates adverse news needs to do so quickly and effectively, and be prepared to face difficult questions under media scrutiny. In this book, John Lidstone, an author acknowledged by the industry as an expert in marketing and presentation skills, provides readers with the tools and skills to make their presentations and media dealings a success. The book is divided into two parts. Part One, Preparing and Delivering Formal Presentations, provides extensive practical guidance on the techniques of effective presenting: establishing objectives and preparing the presentation, delivering the opening, core and conclusion, using visual aids and dealing with questions. It also includes a chapter on the skills required for video conferencing. The second part, Handling the Media, contains invaluable insight and instruction for a pharmaceutical executive facing any element of the media. It draws on the author's extraordinary experience and provides examples and advice with direct relevance to the pharmaceutical industry throughout, making this the only specialist book available on the subject.
John Lidstone is an internationally recognised leader in management and marketing consultancy. He retired as Deputy Chairman of Marketing Improvements Group Plc in 1993, after spending nearly thirty years helping to build it into one of the foremost firms in marketing consultancy, research and training operating throughout the world, following eleven years with the Shell Group and teaching at Repton School. In addition, John was elected a member of the British Academy of Film and Television Arts (BAFTA) in 1981 for his services to management training films. John is also author of Gower's Marketing Planning for the Pharmaceutical Industry.
