A01=Bruce Kirchoff
A01=Dr Bruce Kirchoff
A12=Jon Wagner
Advocacy speech
Age Group_Uncategorized
Age Group_Uncategorized
Alan Alda Centre for Scientific Communication
Author_Bruce Kirchoff
Author_Dr Bruce Kirchoff
Author_Jon Wagner
automatic-update
Category1=Non-Fiction
Category=CBP
Category=CBW
Category=PD
Communication skills
Conference presentation
COP=United Kingdom
Delivery_Delivery within 10-20 working days
Effective communication
Elevator pitch
eq_bestseller
eq_dictionaries-language-reference
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_science
Language_English
Made to Stick
Oral presentations
PA=Available
Poster 2.0
Poster design
Poster session
Price_€20 to €50
PS=Active
Public engagement
Scientific presentation
Scientific storytelling
Scientific talks
softlaunch
Stage presence
Three-minute presentation
Three-minute thesis
Vocal intonation
Product details
- ISBN 9781789246995
- Weight: 303g
- Dimensions: 156 x 234mm
- Publication Date: 02 Nov 2021
- Publisher: CABI Publishing
- Publication City/Country: GB
- Product Form: Paperback
- Language: English
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Imagine you are a scientist faced with presenting your research clearly and concisely. Where would you go for help? This book provides the answer. It shows how to use story structure to craft clear, credible presentations. In it you will find exercises to help you give both short and long presentations. Elevator pitches, lightning talks, Three Minute Thesis (3MT®), and conference presentations are all covered as are suggestions for longer presentations. Separate chapters address good poster design, how to tailor your talk to an audience, and presentation skills. Throughout the book the focus is on creating surprising, memorable stories. Scientific presentations are true stories about new discoveries. They are surprising because every new discovery changes our understanding of the world, and memorable because they move audiences. The book also covers: · Randy Olson's And-But-Therefore (ABT) narrative form · Mike Morrison's Better Poster designs · Eye-tracking analyses of posters by EyeQuant · Numerous case studies and examples from different scientific fields · Links to videos of exemplary presentations With light-hearted illustrations by Jon Wagner this book will appeal to researchers and graduate students in all areas of science, and other disciplines too.
Dr Bruce Kirchoff is a Professor of Biology at the University of North Carolina at Greensboro (UNCG). He has won the UNC Board of Governors Award for Excellence in Teaching, the Charles Edwin Bessey Teaching Award from the Botanical Society of America, and the Innovations in Plant Systematics Education Prize from the American Society of Plant Taxonomists. He studied scientific communication at the Alan Alda Center, storytelling with North Carolina storyteller Louise Kessel, and is a member of the Soylent Greensboro improv group.
