Presidential Campaigns And American Self Images
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A01=Arthur H Miller
A01=Bruce E Gronbeck
Anti-black Affect
Attack Ads
Author_Arthur H Miller
Author_Bruce E Gronbeck
campaign advertising
Campaign Films
candidate image construction research
Candidate Messages
Category=JP
democratic consensus studies
electoral behavior
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eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
FECA
FECA Amendment
Issue Congruence
media influence politics
Media Management Strategy
Negative Ads
Negative Political
negative political ads
Negative Political Advertisements
Node Strength
Opinion Climate
Pessimistic Rumination
Policy Issues
political communication
political culture
presidential campaigning activities
Presidential Electioneering
Reagan Campaign
Run Tv Ad
Soft Money
Super Fund
theory of political image
Town Halls
Tv Game Show
Tv Guide
Underdog Effect
voter psychology
Product details
- ISBN 9780367299651
- Weight: 460g
- Dimensions: 152 x 229mm
- Publication Date: 31 May 2024
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This volume explores a central political paradox: why American scholars, journalists, and citizens periodically question the viability of their presidential electoral system and yet believe that presidential elections are our best hope for tomorrow. The book argues that the key to understanding this paradox lies in the concept of "self-image," exploring relationships between campaign activities and political culture. After presenting an introduction to the history of presidential campaigning and a theory of political image, the book arranges essays in three parts: images centered on candidates, mass media, and the public. A final essay assesses explanations of the contrasts between the 1988 and 1992elections and suggests tomorrow's research agenda.
Arthur H. Miller, Bruce E. Gronbeck
