Presidential Polls And The News Media

Regular price €179.80
A01=Michael Traugott
A01=Paul J Lavrakas
A01=Peter V Miller
Age Group_Uncategorized
Age Group_Uncategorized
Author_Michael Traugott
Author_Paul J Lavrakas
Author_Peter V Miller
automatic-update
campaign coverage critique
Category1=Non-Fiction
Category=JP
CBS News Poll
COP=United Kingdom
Daily Tracking Polls
Delivery_Pre-order
Election Day Exit Polling
Election Day Registration
Election News Coverage
Election Polls
election postmortems
election survey methodology
eq_bestseller
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Exit Poll
Exit Poll Results
exit polls
focus group research
Horse Race Coverage
Horse Race Polls
Language_English
media polling analysis
National Exit Poll
NBC News
news media poll reporting practices
PA=Temporarily unavailable
Perot Voters
poll data analysis
Poll Findings
poll-based campaign coverage
Polling Partner
Pre-election Polling
Preelection Polling
Price_€100 and above
Princeton Survey Research Associates
PS=Active
public opinion measurement
softlaunch
Specific Campaign Events
Times Mirror
Times Mirror Center
Times Mirror Survey
Tracking Poll
Undecided Respondents
USA Today
voter behavior studies

Product details

  • ISBN 9780367284220
  • Weight: 710g
  • Dimensions: 152 x 229mm
  • Publication Date: 07 May 2019
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Most news media are "data rich but analysis poor" when it comes to election polling. Since election polls clearly have the power to influence campaigns and election post-mortems, it is important that "spin" not take precedence over significance in the reporting of poll results. In this volume, experts in the media and in academe challenge the conventional approaches that most news media take in their poll-based campaign coverage. The book reports new research findings on news coverage of recent presidential elections and provides a myriad of examples of how journalists and news media executives can improve their analysis of poll data, thereby better serving our political processes.
Paul J. Lavrakas, Michael W. Traugott