A01=Diane J. Heith
addresses
Approval Ratings
audience segmentation
Author_Diane J. Heith
Bi Ll
Bill
Category=GTC
Category=JBCT1
Category=JP
Category=JPHC
college
comparative presidency studies
electoral
Electoral College
Electoral College Outcome
Electoral College Victory
Electoral College Vote
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executive communication
Fragmented Media Environment
Large Electoral College Victory
leadership
local
Local Rhetoric
Local Speeches
Local Tv News Station
media influence analysis
Medicare Prescription Drugs
national
National Speeches
Nineteenth Century Presidents
partisan polarization
Pe Rc
political messaging strategies
Presidential Rhetoric
Presidential Travel
Presidential Voice
rhetoric
rhetorical
Rhetorical Leadership
Rhetorical Tone
speech
State Level Approval
Target Multiple Audiences
targeted presidential communication tactics
Tr Od
victory
Welfare Reform
Product details
- ISBN 9781594518508
- Weight: 408g
- Dimensions: 152 x 229mm
- Publication Date: 28 Feb 2013
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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In The Presidential Road Show: Public Leadership in an Era of Party Polarization and Media Fragmentation, Diane J. Heith evaluates presidential leadership by critically examining a fundamental tenet of the presidency: the national nature of the office. The fact that the entire nation votes for the office seemingly imbues the presidency with leadership opportunities that rest on appeals to the mass public. Yet, presidents earn the office not by appealing to the nation but rather by assembling a coalition of supporters, predominantly partisans. Moreover, once in office, recent presidents have had trouble controlling their message in the fragmented media environment. The combined constraints of the electoral coalition and media environment influence the nature of public leadership presidents can exercise. Using a data set containing not only speech content but also the classification of the audience, Diane J. Heith finds that rhetorical leadership is constituency driven and targets audiences differently. Comparing tone, content, and tactics of national and local speeches reveals that presidents are abandoning national strategies in favor of local leadership efforts that may be tailored to the variety of political contexts a president must confront.
Diane J. Heith is Associate Professor and Chair of the Department of Government and Politics at St. John’s University. She is the author of Polling to Govern: Public Opinion and Presidential Leadership, coauthor of American Presidents and the Presidency, and coeditor of In the Public Domain: Presidents and the Challenges of Public Leadership. Her work has appeared in Public Opinion Quarterly, Presidential Studies Quarterly, Political Science Quarterly, The Journal of Women, Politics and Policy, and Congress and the Presidency.
