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Sarah Maxwell

Price is Wrong

★★★★★
★★★★★
€31.99
Title
A01=Sarah Maxwell
appreciating
arguments
Author_Sarah Maxwell
benefit
better able
books
Category=KCC
doubt
economic
emotional aspect
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_nobargain
eq_non-fiction
example
fair
foreword
insights
practices
price
pricing
principles
salespeople
system
unfair
unscrupulous
wrong

Product details

  • ISBN 9780470139097
  • Weight: 449g
  • Dimensions: 161 x 238mm
  • Publication Date: 08 Feb 2008
  • Publisher: John Wiley & Sons Inc
  • Publication City/Country: US
  • Product Form: Hardback
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Description
Fair pricing is an issue that affects us all, whether we?re consumers or merchants. Throughout her career, Sarah Maxwell has seen how pricing practices?across a variety of different areas, from mobile phones and airline tickets to prescription drugs and gasoline?impact our everyday lives. Now, with The Price Is Wrong, Maxwell shares her deepest insights on this issue and examines both the psychological and sociological basis of fair pricing.
About Sarah Maxwell
Sarah Maxwell, PhD, is an expert in fair pricing, with both academic and business experience in this field. She is an Associate Professor at Fordham University and is Co-Director of the Fordham Pricing Center. Dr. Maxwell is also Associate Editor of Pricing for the Journal of Product and Brand Management and has written for a variety of publications, including the Journal of Business Research, Journal of Economic Psychology, and the American Journal of Economics and Sociology. Previously, Dr. Maxwell was a vice president of marketing for Aramark and consulted with divisions in Europe and Japan. She has also consulted and taught in several countries including India, China, and Brazil.