Price Management in Financial Services
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A01=Georg Wuebker
A01=Jens Baumgarten
A01=Martin Koderisch
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Author_Georg Wuebker
Author_Jens Baumgarten
Author_Martin Koderisch
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bundling
Category=KJM
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components
conjoint
Conjoint Measurement
Cost Income Ratio
elasticity
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eq_business-finance-law
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Financial Services Institutions
Financial Services Managers
Financial Services Products
functions
ING Direct
institutions
measurement
Non-linear Pricing
optimal
Optimal Price Levels
Pr Ic
Price Awareness
Price Bundling
Price Components
Price Corridor
Price Differentiation
Price Image
Price Implementation
Price Information Systems
Price Model
Price Perception
Price Response Function
Price Thresholds
Pricing Process
products
response
VIP Service
Product details
- ISBN 9781138255715
- Weight: 890g
- Dimensions: 174 x 246mm
- Publication Date: 11 Nov 2016
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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The financial services industry is undergoing a period of dramatic change. Deregulation has created an ultra-competitive marketplace and recent challenges like the worldwide subprime crisis, SEPA and Basel II have only intensified the need for financial services providers to shift their focus to customer centric Smart Profit Growthâ„¢ strategies. Price Management in Financial Services shows how to utilize the modern techniques of value-based pricing to design professional pricing processes that go beyond the industry's current norm of purely risk and cost based pricing. The authors provide insight into strategic pricing concepts such as market segmentation, product bundling, multi-channel pricing and non-linear pricing and give an overview of advanced price optimization methods. The book serves as a step-by-step guide to long term profitable growth through professional pricing by familiarizing the reader with the concepts of price-response function management and price elasticity of demand. The book also includes a number of implementation strategies to incorporate Power Pricing into financial services institutions and includes a large number of Simon-Kucher & Partners' international case studies that illustrate the enormous profit potential that lies in professional pricing.
Georg Wuebker, Dirk Schmidt-Gallas and Jens Baumgarten are Partners, Martin Koderisch is Senior Consultant at Simon-Kucher and Partners, the world's leading consulting company that specializes in strategy, marketing and pricing.
