Pricing in Business
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A01=Douglas Hague
Annual Price Review
Aspiration Levels
Author_Douglas Hague
Average Revenue Curve
Average Variable Cost
Average Variable Cost Curve
business case studies
Case Study
Category=KCC
Category=KJ
Check List
clean
Clean Engineering
Commercial Manager
company
Consumer Goods Firms
corporate strategy
D. C. Hague
decision analysis
decisions
economic decision making
engineering
eq_bestseller
eq_business-finance-law
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eq_isMigrated=2
eq_nobargain
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Export Sales Managers
Heavy Technology
Indirect Expenses
instrument
managerial economics
Market Research Department
Market Share Objectives
Non-operational Objective
organisational behaviour
Plastic Slats
Price Review
Pricing Decisions
Product Group Manager
Profit Objectives
real world pricing strategies
surgical
Surgical Instrument Company
Universal Corporation
Water Purification Equipment
Wessex Timber
Product details
- ISBN 9780815370451
- Weight: 1100g
- Dimensions: 156 x 234mm
- Publication Date: 12 Nov 2019
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
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This book, first published in 1971, reports on the first detailed study of pricing decisions ever made in the UK. Based on case studies, it shows precisely how thirteen pricing decisions were taken. In doing so, it reveals the objectives pursued by these firms and how conflicts between these objectives were resolved. The assessments of the pricing decisions show the strengths and weaknesses of the procedures used by the firms, and the relative importance of economic and organizational elements in such decisions.
