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Principles of Retailing

John Fernie | Suzanne Fernie | Christopher Moore
€102.99
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A01=Christopher Moore
A01=John Fernie
A01=Suzanne Fernie
advanced retail logistics operations
Age Group_Uncategorized
Age Group_Uncategorized
Author_Christopher Moore
Author_John Fernie
Author_Suzanne Fernie
automatic-update
Category1=Non-Fiction
Category=KJM
Category=KJMV7
Category=KJS
Category=KNP
Category=KNPR
consumer behaviour analysis
COP=United Kingdom
corporate social responsibility retail
Delivery_Delivery within 10-20 working days
Efficient Consumer Response
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Factory Outlet Centres
Fast Fashion Retailers
Language_English
Luxury Fashion Brand
Luxury Fashion Companies
Multi-channel Retailing
Multiple Channel Retailing
offshore sourcing strategies
Online Grocery Retailing
organization
Out-of Town Developments
Out-of Town Shopping Malls
PA=Available
Price_€50 to €100
PS=Active
Retail Change
Retail Decentralization
Retail Formats
Retail Life Cycle
Retail Organizations
Retail Planning Policy
service marketing mix
softlaunch
Store Atmospherics
supply chain management
UK Fashion
UK Grocery
UK Grocery Retailing
UK Gross Domestic Product
UK Interest Rate
UK Market
UK Retailer
UK Supplier
visual merchandising techniques

Product details

  • ISBN 9781138791954
  • Weight: 560g
  • Dimensions: 156 x 234mm
  • Publication Date: 05 May 2015
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
  • Language: English
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Description

Retailing is one of the biggest and most important sectors in today's economy. Graduates who are seeking a career in the sector will therefore require a solid knowledge of its core principles. The Principles of Retailing Second Edition is a topical, engaging and authoritative update of a hugely successful textbook by three leading experts in retail management designed to be a digestible introduction to retailing for management and marketing students.

The previous edition was praised for the quality of its coverage, the clarity of its style and the strength of its sections on operation and supply chain issues such as buying and logistics, which are often neglected by other texts. This new edition has been comprehensively reworked in response to the rapid changes to the industry, including the growth of online retail and the subsequent decline of physical retail space and new technologies that improve customer experience and help track consumer behaviour. It also builds upon the authors' research over the last decade with new chapters on offshore sourcing and CSR and product management in addition to considerable revisions to existing chapters to highlight changes in online retailing and e-tail logistics, retail branding, retail security, internationalisation and the fashion supply chain.

This edition will also be supported by a collection of online teaching materials to help tutors spend less time preparing and more time teaching.
About Christopher Moore | John Fernie | Suzanne Fernie
John Fernie is Emeritus Professor of Retail Marketing at Heriot-Watt University and Honorary Professor at the University of St Andrews. He was Director of the Institute for Retail Studies at Stirling University prior to becoming Head of the School of Management& Languages at Heriot-Watt. Suzanne Fernie has developed, led and taught retail programmes at all levels in the further and higher education sector. She developed and examined MBA modules in retailing and services marketing at Edinburgh Business School and has taught retail classes at Adam Smith College, Heriot-Watt University and the University of St Andrews, UK. Christopher M. Moore is Professor, Chair in Marketing and Assistant Vice-Principal of Glasgow Caledonian University. He is Director of the British School of Fashion. He consults to leading international fashion and retailer brands, including Marks & Spencer, and has visiting professorships in the UK, Japan, the USA and Europe.

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