A01=Tony Morden
Abb Asea Brown Boveri
Achieve Enterprise Objectives
analysis
Author_Tony Morden
Business Case
Business Development Strategy
business ethics principles
Business Process
Case Study
Category=KC
Category=KJC
Category=KJMV
chain
Competition Strategy
Core Competence Concept
Corporate Appraisal
corporate governance frameworks
crisis management in enterprises
critical
Critical Success Factors
decision
Defensive Strategies
environmental analysis tools
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
factor
Financial Health Check
Fukuyama
leadership in organisations
making
performance measurement systems
PIMS
PIMS Principle
processes
Product Market Strategy
Relationship Architecture
Relevant Critical Success Factors
Relevant External Environments
risk management techniques
SME
Strategic Management Process
strategy
Strategy Formulation
Strategy Hierarchy
success
supply
UK Public Sector
Uncertainty Avoidance
Product details
- ISBN 9780754644743
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 20 Apr 2007
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Now published in its Third Edition, Principles of Strategic Management by Tony Morden is a proven textbook that offers a comprehensive introduction to the study and practice of strategic management. This new edition covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation. It contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused Parts and Chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly. Principles of Strategic Management is ideal for use on undergraduate, conversion masters, and MBA courses in business and management. Its reader-friendly approach also makes it suitable for block-release type courses, distance-learning programmes, self-directed study, in-company training, and continuing personal professional development.
Tony Morden is an author and lecturer in strategy and management He is the author of the Ashgate text Principles of Management, which is now available in Chinese language and Arabic editions.
