A01=Heather Savigny
Author_Heather Savigny
Category=JPA
Category=JPH
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eq_non-fiction
eq_society-politics
Product details
- ISBN 9781441106346
- Dimensions: 156 x 234mm
- Publication Date: 05 Jan 2012
- Publisher: Continuum Publishing Corporation
- Publication City/Country: US
- Product Form: Paperback
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Based upon analysis of existing theoretical literature and current political practice this book addresses both the use of marketing and its impact (real and potential) upon democracy by answering the following: * Why have politicians adopted political marketing? What are the contextual factors that have led to this? * How does the political marketing literature model this activity? * What are the underlying assumptions of these models? * How does political marketing affect democracy? * How is political marketing best conceptualised and understood in light of this critical analysis?
Dr. Heather Savigny is Lecturer in Politics at the University of East Anglia.
