A01=Charles S Chien
A01=Luiz Moutinho
Author_Charles S Chien
Author_Luiz Moutinho
Category=KJMV7
Category=KJS
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Marketing
Product details
- ISBN 9780761971788
- Weight: 790g
- Dimensions: 186 x 232mm
- Publication Date: 07 Jan 2008
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Hardback
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Fully revised and updated, Problems in Marketing includes over 50 new problems. This varied and challenging collection of problems has been written as a learning aid to any marketing textbook. The problems cover a wide range of marketing practice, each problem concentrating on a single concept or technique of marketing management.
Problems begin with a full introduction to the concept followed by explicit instructions for solving them. This leads directly to a series of discussion questions to further enhance the application of each problem. Solutions are also available to lecturers by clicking on the companion website logo above.
Luiz Moutinhois Foundation Chair of Marketing at the Department of Management, University of Glasgow
Charles S. Chien is Associate Professor at the College of Business, Feng Chia University, Taiwan.
