A01=Salome Aguilera Skvirsky
Association of American Publishers Prose Award finalist
Author_Salome Aguilera Skvirsky
Category=AGA
Category=ATFA
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SCMS Best First Book Award winner
Society for Media Studies book award winners
Product details
- ISBN 9781478006442
- Weight: 590g
- Dimensions: 156 x 235mm
- Publication Date: 20 Mar 2020
- Publisher: Duke University Press
- Publication City/Country: US
- Product Form: Paperback
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From IKEA assembly guides and “hands and pans” cooking videos on social media to Mister Rogers's classic factory tours, representations of the step-by-step fabrication of objects and food are ubiquitous in popular media. In The Process Genre SalomÉ Aguilera Skvirsky introduces and theorizes the process genre-a heretofore unacknowledged and untheorized transmedial genre characterized by its representation of chronologically ordered steps in which some form of labor results in a finished product. Originating in the fifteenth century with machine drawings, and now including everything from cookbooks to instructional videos and art cinema, the process genre achieves its most powerful affective and ideological results in film. By visualizing technique and absorbing viewers into the actions of social actors and machines, industrial, educational, ethnographic, and other process films stake out diverse ideological positions on the meaning of labor and on a society's level of technological development. In systematically theorizing a genre familiar to anyone with access to a screen, Skvirsky opens up new possibilities for film theory.
SalomÉ Aguilera Skvirsky is Assistant Professor of Cinema and Media Studies at the University of Chicago.
