Product details
- ISBN 9781041139331
- Dimensions: 178 x 254mm
- Publication Date: 25 Nov 2026
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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This book delivers an essential guide to the evolving landscape of modern media production, accounting for the dramatic shifts in the industry, and offering expert insights to help readers navigate both traditional and emerging media production environments.
This fifth edition has been thoroughly updated to reflect the latest industry trends and practices. It features a new structure that integrates interviews with industry professionals, offering real-world perspectives to complement the chapters. Readers will find expanded content on critical topics such as creating and utilizing show bibles, crafting effective pitch decks, and working with unions to maximize production budgets. The book also delves into the producer’s relationships with agents, managers, and executives, while providing fresh insights into streaming services, AI’s growing role in production, and the unique challenges of immersive media, interactive video, and transmedia storytelling
Written especially for new and aspiring producers with an insight that simply cannot be found in any other book, this new edition of a text used by professors and professionals alike is an indispensable resource for anyone looking to find success as a television or emerging media producer.
Cathrine Kellison was a member of the Producers Guild of America, the Writers Guild of America, and the Independent Documentary Association, and won numerous industry awards, including two WGA awards for Outstanding Achievement. She passed away in 2009.
Dustin Morrow is an award-winning filmmaker, bestselling author, and tenured professor of Film at Portland State University. He has also taught at Temple University and the University of Iowa and was an editor and director of short-form projects and series television in Los Angeles, working with such clients as Sony Pictures, MTV, FoxSports, and the Discovery Channel.
Kacey Morrow is a media artist, designer, scholar and Professor of New Media Design at Western Washington University. She has years of experience as a motion, print, and multimedia designer in Chicago, and her work has appeared in conferences, festivals and exhibitions worldwide.
