A01=Robert G. Cooper
Author_Robert G. Cooper
Category=KC
Category=KJMB
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Product details
- ISBN 9780465014330
- Weight: 624g
- Dimensions: 168 x 241mm
- Publication Date: 03 Jan 2005
- Publisher: Basic Books
- Publication City/Country: US
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Robert G. Cooper is a professor of marketing at McMaster University. Founder of the widely employed StageGate product development process, he lives in Oakville, Ontario.
