Product Marketing for Technology Companies
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A01=Mark Butje
adaptors
advanced product lifecycle optimisation
Author_Mark Butje
BCG Matrix
BCG's Growth
BCG’s Growth
BEP
Cash Cow
Category=KC
Category=KJMV7
Category=KJS
Company Product Portfolio
Cost Price Calculation
cross-functional team management
cycle
early
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ERP Software
financial modelling for products
force
High Relative Market Share
ICT Industry
ICT Market
ICT Product
innovation adoption curve
KPI
KPI Reporting
life
Low Relative Market Share
manager
market segmentation analysis
NTT DoCoMo
Pr Ep
process
Product Life Cycle Process
Product Mission Statement
product positioning techniques
Relative Market Share
ROI
ROI Analysis
sales
Sales Kit
Sales Pipeline
segment
Share Matrix
Smart Objective
target
technology marketing strategy
Product details
- ISBN 9781138181496
- Weight: 453g
- Dimensions: 156 x 234mm
- Publication Date: 04 Jan 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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The author compresses his twenty years of experience to take a step-by-step approach to the product life-cycle, and covers areas such as:
* selecting target markets
* creating a positioning statement
* writing a financial paragraph
* motivating others
thereby demonstrating how to act as a bridge between sales, development and finance.
Successfully marketing products for technology companies requires the application of precision marketing techniques, and in this book the author teaches how to focus on the whole product and create real solutions that match the market needs.
