A01=Kenneth B. Kahn
Author_Kenneth B. Kahn
Category=KJMP
Category=KJMV6
Category=KJMV7
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Marketing
Marketing Strategy & Theory
Product details
- ISBN 9780761919988
- Dimensions: 152 x 228mm
- Publication Date: 10 Nov 2000
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Hardback
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Concise yet comprehensive, Product Planning Essentials addresses the complex, interdisciplinary nature of product development and product management. It covers strategic issues that emerge during the product life cycle, including identifying opportunities, idea generation and evaluation, technical development, commercialization, and eventual product dismissal. Special topics include public policy, international issues, and intellectual property. An interesting summary of product development best practices from several companies appears at the end of the book. Instructors, students and practitioners will appreciate the balanced managerial and how-to orientation.
