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Professional Communication and Network Interaction

Heidi A. McKee | James E. Porter
€210.80
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A01=James E. Porter
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Brand Relationships
business communication
business communication theory
Captatio Benevolentiae
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Change Company Culture
communication ethics
communication studies
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Company Culture
computer mediated communication
Cui Bono
Dialogic Listening
digital communication
digital workplace ethics
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ethical networked interaction cases
grantwriting
IAC
Isocratean Model
Linear Transmission Model
Machine Ethics
marketing
Net Neutrality
organizational discourse
phatic communication
Phatic Function
Phatic Purpose
professional writing
rhetoric
Rhetorical Interaction
rhetorical studies
Shannon Weaver Model
Smart Phones
Social Listening
social media
Social Media Listening
Social Media Misstep
social media policy
Taco Bell
technical writing
workplace
World's Finest Chocolate
World’s Finest Chocolate
writing studies

Product details

  • ISBN 9781138715219
  • Weight: 476g
  • Dimensions: 152 x 229mm
  • Publication Date: 08 Jun 2017
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

Digital technologies and social media have changed the processes, products, and interactions of professional communication, reshaping how, when, with whom, and where business professionals communicate. This book examines these changes by asking: How does rhetorical theory need to adapt and develop to address the changing practices of professional communication? Drawing from classical and contemporary rhetorical theory and from in-depth interviews with business professionals, the authors present a case-based approach for exploring the changing landscape of professional communication. The book develops a rhetorical theory based on networked interaction and rhetorical ethics: seeing professional communication as involving new kinds of networked interactions that require an integrated view of rhetoric and ethics. The book applies this frame to a variety of communication cases involving, for example, employee missteps on social media, corporate-consumer interactions, and the developing use of artificial intelligence agents (AI bots) to handle online communication.

About Heidi A. McKee | James E. Porter
Heidi A. McKee is an Associate Professor in the Department of English at Miami University, USA. She also serves as the Roger and Joyce L. Howe Professor of Written Communication and the Director of the Howe Writing Initiative in the Farmer School of Business at Miami. James E. Porter is a Professor of Rhetoric and Professional Communication in the Armstrong Institute for Interactive Media Studies and the Department of English at Miami University, USA.

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