Project Marketing
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€69.99
A01=Bernard Cova
A01=Pervez Ghauri
A01=Robert Salle
activities
Author_Bernard Cova
Author_Pervez Ghauri
Author_Robert Salle
authors
beyond
bidding
Category=KJMP
Category=KJMV7
competitive
construction
contract
deals
english
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
field
figures
first
important
international
language book
large
marketing
place
power
prior
projects
relates
specifically
stations
various
Product details
- ISBN 9780471486640
- Weight: 425g
- Dimensions: 171 x 246mm
- Publication Date: 22 Mar 2002
- Publisher: John Wiley & Sons Inc
- Publication City/Country: US
- Product Form: Paperback
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Project Marketing: Beyond Competitive Bidding is the first English language book that focuses specifically on this important, emerging subject. Project marketing relates to the various marketing activities that take place prior to winning a contract. It deals with marketing of large and complex projects such as the construction of buildings and power stations.
BERNARD COVA is Professor of Marketing and Director of the Project Marketing Research Institute at ESCP-EAP, Paris.
PERVEZ GHAURI is Professor of International Business at the Manchester School of Management, UMIST.
ROBERT SALLE is Professor of Marketing and Research Director at EM Lyon.
PERVEZ GHAURI is Professor of International Business at the Manchester School of Management, UMIST.
ROBERT SALLE is Professor of Marketing and Research Director at EM Lyon.
