A01=Anna Lund Jepsen
A01=Pernille Eskerod
analysis
Author_Anna Lund Jepsen
Author_Pernille Eskerod
base
Base Organization
Category=KJMP
communication planning techniques
Competing Project Teams
deliverables
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
ethical project leadership
Follow
formation
Holds
Impersonal Communication
manager
managing implicit project criteria
members
Opinion Leaders
organisational behaviour analysis
organization
phase
planning
Planning Stakeholder Management
Potential Negative Side Effects
Project Deliverables
Project Formation Phase
project governance
Project Life Cycle
Project Management Success
Project Organization
Project Planning Phase
Project Stakeholder
Project Stakeholder Analysis
Project Stakeholder Management
Project Team Members
Pull Communication
Show Stopper
Stakeholder Analysis
Stakeholder Assessment
stakeholder engagement strategies
stakeholder influence mapping
Stakeholder Management
Stakeholder Management Strategies
team
Vice Versa
Product details
- ISBN 9781409404378
- Weight: 220g
- Dimensions: 156 x 234mm
- Publication Date: 16 Jan 2013
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Carrying out a project as planned is not a guarantee for success. Projects may fail because project management does not take the requirements, wishes and concerns of stakeholders sufficiently into account. Projects can only be successful through contributions from stakeholders. And it is the stakeholders that evaluate whether they find the project successful - an evaluation based on criteria that go beyond receiving the project deliverables. More often than not, the criteria are implicit and change during the project course. This is an enormous challenge for project managers. The route to better projects, say Pernille Eskerod and Anna Lund Jepsen, lies in finding ways to improve project stakeholder management. To manage stakeholders effectively, you need to know your stakeholders, their behaviours and attitudes towards the project. The authors give guidance on how to adopt an analytical and structured approach; how to document, store and retrieve your knowledge; how to plan your stakeholder interactions in advance; and how to make your plans explicit, at the very least internally. A well-conceived plan can prevent you from being carried away in the ’heat of the moment’ and help you spend your limited resources for stakeholder management in the best way. To make this plan, you need to agree on the objectives of your stakeholder strategy and ways to achieve them. Project Stakeholder Management offers tactics and tools founded on established marketing communications theory as well as strategic management for doing just that. This book is part of Gower’s Fundamentals of Project Management Series.
Pernille Eskerod is Professor within Project Management at Department of Leadership and Corporate Strategy, University of Southern Denmark. She has undertaken research within project management for more than 20 years. She has published a large number of articles on the issue in, among others, International Journal of Project Management and Project Management Journal. Pernille Eskerod has tested her research ideas and results on many students and practitioners in the field as she has taught a vast number of courses in Project Management. Anna Lund Jepsen is Associate Professor, Department of Environmental and Business Economics, University of Southern Denmark. Her research has mainly been within consumer behaviour and marketing communications. Together with Pernille Eskerod, she has done research and published within Project Management.
