A01=Melanie Deziel
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Author_Melanie Deziel
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B2C
brand loyalty
branding
business ethics
Category1=Non-Fiction
Category=KJC
Category=KJS
consumer behavior
Content marketing
COP=Canada
corporate storytelling
customer loyalty
customer relationships
Delivery_Delivery within 10-20 working days
digital marketing
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
lead generation
marketing books
PA=Available
Price_€10 to €20
PS=Active
softlaunch
Product details
- ISBN 9781774582015
- Weight: 172g
- Dimensions: 135 x 204mm
- Publication Date: 22 Nov 2022
- Publisher: Page Two Books, Inc.
- Publication City/Country: CA
- Product Form: Paperback
- Language: English
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You know your company is amazing. You say your company is amazing. But why should your customers believe you? In a crowded consumer courtroom full of shady advertisers claiming to be the best, fastest, and most caring, your brand is literally on trial — and you had better deliver the proof.
In Prove It, StoryFuel founder Melanie Deziel and master of influence Phil M. Jones show you how to leverage every content marketing tool in the box to blast through doubt and win the case with your customers. Using real-world examples from trusted brands across dozens of industries, they’ll walk you step-by-step through the process of identifying and categorizing your business promises — even the ones you don’t realize you’re making. You’ll learn how to apply strategies like corroboration, demonstration, and education to a marketing context to show — not tell! — the convenience of your offerings, your comparability with the competition, your connection to your community, your competence in your industry, and your commitment to your values. And you’ll discover the right format and platform to deliver each type of evidence to make sure your “jury of consumers” connects with your case.
It’s time to stand out from all the brands that shout “trust us, we’re great!” at a skeptical audience. Your customers are waiting for you to prove it. So pick up this book and find out how.
Melanie Deziel is a leading expert in native advertising and branded content. An international keynote speaker and virtual presenter, she is director of content at Foundation and author of the bestselling The Content Fuel Framework.
Phil M. Jones is the author of the bestselling Exactly series, with over 1 million copies sold, and producer of the most-listened-to non-fiction audiobook of all time. An entrepreneur from age 14, Phil is a trusted advisor for some of the world's biggest brands.
