Home » Psychology of Consumer Behavior
Product Image
Brian Mullen | Craig Johnson

Psychology of Consumer Behavior

★★★★★
★★★★★
€179.80
A01=Brian Mullen
A01=Craig Johnson
Adaptation Level
Author_Brian Mullen
Author_Craig Johnson
box
Butter Beans
Category=JBFS
Category=JM
Category=KJS
classical
Classical Conditioning
commercial
conditioned
Conditioned Stimulus
conditioning
consumer psychology research
Critical Request
cultural context analysis
decision science
Edwards Personal Preference Schedule
Energy Conservation
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
High Credibility Source
High Sensation Seekers
Influence Technique
Instrumental Conditioning
interest
Linguistic Relativity Hypothesis
marketplace cognition
motivation theory
NBC Network
NBC Radio
nonprofit marketing strategies
Nonprofit Settings
Opinion Leaders
Positive Facial Expressions
Price Quality Relationship
Psychographic Approach
psychological mechanisms in purchasing decisions
Sales Interactions
situation
stimulus
Subliminal Stimulation
unconditioned
vicarious
Vicarious Classical Conditioning
Vicarious Emotional Responses
Vice Versa
War Advertising Council

Product details

  • ISBN 9780898598575
  • Weight: 590g
  • Dimensions: 156 x 234mm
  • Publication Date: 01 May 1990
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Hardback
Delivery/Collection within 10-20 working days

Our Delivery Time Frames Explained
2-4 Working Days: Available in-stock

10-20 Working Days: On Backorder

Will Deliver When Available: On Pre-Order or Reprinting

We ship your order once all items have arrived at our warehouse and are processed. Need those 2-4 day shipping items sooner? Just place a separate order for them!

Description

After years of study in the area of consumer behavior, Mullen and Johnson bring together a broad survey of small answers to a big question: "Why do consumers do what they do?" This book provides an expansive, accessible presentation of current psychological theory and research as it illuminates fundamental issues regarding the psychology of consumer behavior. The authors hypothesize that an improved understanding of consumer behavior could be employed to more successfully influence consumers' use of products, goods, and services. At the same time, an improved understanding of consumer behavior might be used to serve as an advocate for consumers in their interactions in the marketplace.