Psychology of Television
Regular price
€68.99
A01=John Condry
audience behavior analysis
Author_John Condry
behavioral modeling media
Blacks Watch
Category=ATJ
Category=JM
Children's Ads
Children's Advertising
cognitive effects media
Commercial Messages
Common Language
Critical Viewing Skills
Cultural Indicators Research
Cultural Indicators Research Project
Cynthia Scheibe
eq_art-fashion-photography
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
FTC
FTC Staff Report
Heavy Tv Viewer
Heavy Viewers
Light Viewers
media psychology
Message System Analysis
Nonprogram Content
NORC
NORC Data
Nursing Home Abuse
persuasion mechanisms
psychological impact television content
regulatory policy media
Saturday Morning Television
Tv Commercial
Tv Station Broadcasting
Tv Violence
Vice Versa
Watch Television
Young Man
Product details
- ISBN 9780805806212
- Weight: 630g
- Dimensions: 152 x 229mm
- Publication Date: 01 Jul 1989
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.
