Psychology of the Asian Consumer
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€80.99
Asian Consumers
Asian Studies
behavioral economics Asia
Category=JBSL
Category=JM
Category=KJSM
China Internet Network Information Center
Circular Logos
Conjoint Choice Experiment
Consumer Psychology
consumer psychology research
Consumer Research
Counterfeit Consumption
cross-cultural marketing behavior studies
Cultural DNA
cultural identity formation
Cultural Psychology Research
CVI
decision making models
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
European North Americans
GPA
Grade Point Average
Holistic Thinking Style
Independent Self-construals
Interdependent Self-construal
International Marketing
Logo Design
Logo Shape
Mixed Logit Model
Nested Logit
Online Community Behavior
Online Community Research
qualitative consumer analysis
Regulatory Fit Theory
Self-brand Connections
social influence marketing
Starbucks Logo
Strong Goal Intentions
Tv Series
Product details
- ISBN 9780765646477
- Weight: 249g
- Dimensions: 152 x 229mm
- Publication Date: 27 Oct 2014
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
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Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key concepts of theory and culture and include numerous case studies and practical applications. The book focuses on research summaries that provide readers with important, need-to-know information.
- Leonard Lee is Associate Professor, National University of Singapore
- Bernd Schmitt is the Robert D. Calkins Professor of International Business at Columbia Business School and Visiting Professor, ACI and Nanyang Technological University
