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Public and the National Agenda

Wayne Wanta
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ABC World News Tonight
Active Processors
Agenda Setting
Agenda Setting Process
Agenda Setting Studies
Attitudinal Variables
Author_Wayne Wanta
Behavioral Variables
Category=JBCT
Category=JPA
cognitive processing models
communication psychology
eq_bestseller
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Held
High Media Users
individual susceptibility to media influence
Interpersonal Communication
Issue Information
Jackson County
Mass Communication Research
media effects research
Media Exposure
Media Exposure Variable
Media Issue Coverage
Media Messages
news exposure analysis
News Media
News Media Coverage
Pearson Correlations
Public Agenda
public opinion formation
Salience Cues
Spearman Rank Order Correlations
Survey Period
uses and gratifications theory
Welfare Reform

Product details

  • ISBN 9780805824605
  • Weight: 317g
  • Dimensions: 152 x 229mm
  • Publication Date: 01 Jun 1997
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Hardback
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Description

Focusing on the agenda-setting function of the news media from an information processing standpoint, this volume examines how individuals expose themselves to news media content and how this content translates into issue salience. It utilizes the individual as the unit of measurement. Many agenda-setting studies have used the issue, rather than the individual, as the unit of measurement. By employing an "agenda-setting susceptibility" index, the book details how individuals who actively process information in the news media are most susceptible to agenda-setting effects. Merging agenda-setting with research in information processing and uses and gratifications, it proposes and tests a causal model of media agenda-setting influences by examining demographics, psychological factors, and behavioral variables of individuals.

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