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Public Media Management for the Twenty-First Century

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AR
audience engagement models
Category=JBCT
Category=JP
Category=JPP
Category=KC
Category=KJM
Category=KJMV6
Category=KJVN
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Category=NH
communication
Deloitte Touche Tohmatsu
digital
digital media strategy
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eq_business-finance-law
eq_history
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eq_nobargain
eq_non-fiction
eq_society-politics
EvE Online
Fi Le Sharing
innovation in public media organizations
Jackson
Karol Jakubowicz
media governance
mediascape
network
NTT.
online content management
Open Society Institute
OSI
Participative Platforms
participatory media practices
practice
PSM Institution
Public Administration
Public Engagement
Public Media Management
Public Media Organisations
Public Radio Exchange
Public Service Broadcasters
public service broadcasting
Public Service Media
Public Service Media Organisations
service
SOPA
strategy
Te Ch
technology
UGC Site
UK Broadcaster
UK Judicial System
UK's Capacity
UK’s Capacity
Vice Versa

Product details

  • ISBN 9781138653672
  • Weight: 453g
  • Dimensions: 152 x 229mm
  • Publication Date: 20 Jan 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

This book analyzes the challenges facing public service media management in the face of ongoing technological developments and changing audience behaviors. It connects models, strategies, concepts, and managerial theories with emerging approaches to public media practices through an examination of media services (e.g. blogs, social networks, search engines, content aggregators) and the online performance of traditional public media organizations. Contributors identify the most relevant and useful approaches, those likely to encourage creativity, interaction, and the development of innovative content and services, and discuss how such innovation can underpin the continuation or expansion of public service media in the changing mediascape.
About

Michał Głowacki is Assistant Professor at the Institute of Journalism at University of Warsaw, Poland.

Lizzie Jackson is Professor of Interactive Media at Ravensbourne College of Design and Communication, UK