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A01=Barbara DeSanto
A01=Danny Moss
Age Group_Uncategorized
Age Group_Uncategorized
Author_Barbara DeSanto
Author_Danny Moss
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Category1=Non-Fiction
Category=KJSP
communications
COP=United States
corporate communication
Delivery_Delivery within 10-20 working days
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eq_isMigrated=2
eq_non-fiction
Language_English
managerial
organization
organization studies
PA=Available
pr
Price_€100 and above
PS=Active
public affairs
Public Relations
softlaunch

Public Relations

English

By (author): Barbara DeSanto Danny Moss

Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness.

The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.

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€204.60
A01=Barbara DeSantoA01=Danny MossAge Group_UncategorizedAuthor_Barbara DeSantoAuthor_Danny Mossautomatic-updateCategory1=Non-FictionCategory=KJSPcommunicationsCOP=United Statescorporate communicationDelivery_Delivery within 10-20 working dayseq_business-finance-laweq_isMigrated=2eq_non-fictionLanguage_Englishmanagerialorganizationorganization studiesPA=AvailableprPrice_€100 and abovePS=Activepublic affairsPublic Relationssoftlaunch

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Product Details
  • Weight: 1050g
  • Dimensions: 186 x 232mm
  • Publication Date: 15 Dec 2011
  • Publisher: SAGE Publications Inc
  • Publication City/Country: US
  • Language: English
  • ISBN13: 9780761948568

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