Public Relations
Regular price
€90.99
A01=Barbara DeSanto
A01=Danny Moss
Age Group_Uncategorized
Age Group_Uncategorized
Author_Barbara DeSanto
Author_Danny Moss
automatic-update
Category1=Non-Fiction
Category=KJSP
communications
COP=United States
corporate communication
Delivery_Delivery within 10-20 working days
eq_bestseller
eq_business-finance-law
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Language_English
managerial
organization
organization studies
PA=Available
pr
Price_€50 to €100
PS=Active
public affairs
Public Relations
softlaunch
Product details
- ISBN 9780761948575
- Weight: 900g
- Dimensions: 186 x 232mm
- Publication Date: 15 Dec 2011
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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Taking a managerial perspective, this book explores public relations and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on experise of legal considerations and ethical awareness.
The effective management of public relations is crucial within any organization, but a wider managerial awareness and support of its role is equally critical. Public Relations: A Managerial Perspective offers an original and vital discussion of these challenges for second and third year undergraduate and postgraduate students of public relations, corporate communications and public affairs.
