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Public Relations and Strategic Communication in 2050

€179.80
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AI-driven public relations futures
artificial intelligence ethics
automatic-update
B01=Alexander V. Laskin
B01=Karen Freberg
Category1=Non-Fiction
Category=GTC
Category=H
Category=JBCT
Category=JBFZ
Category=JFD
Category=KJSP
Category=KNTJ
Category=KNTP2
Category=NHT
communications management
COP=United Kingdom
corporate communication
crisis communication trends
Delivery_Pre-order
disinformation countermeasures
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ESG communication research
industry
influencer marketing analysis
Language_English
media relations
neurodiversity inclusion strategies
PA=Not yet available
PR
practice
Price_€100 and above
profession
PS=Forthcoming
softlaunch
theory

Product details

  • ISBN 9781032730967
  • Weight: 453g
  • Dimensions: 152 x 229mm
  • Publication Date: 25 Nov 2024
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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Description

Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future.

This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.

This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.

A podcast, The Future of PR, also accompanies the book.
About

Alexander V. Laskin is a Professor of Advertising and Public Relations at Quinnipiac University, USA.

Karen Freberg is a Professor in Strategic Communications at the University of Louisville, USA.