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Public Relations and the Public Interest

Jane Johnston
€217.00
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advocacy
Agent Based Virtue Ethics
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Canadian Public Relations Society
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Civil Society
Commonwealth Native Title Act
communication studies
Consumer Affairs Manager
Contemporary Societies
Corporate Community Involvement
corporate social responsibility
critical public discourse
CSR
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ethics
ethics in communication
governance and activism
law
multicultural communication
Native Title
PR
Pro Bono
Public Administration
Public Interest Anthropology
Public Interest Communication
Public Interest Law
Public Interest Lawyers
Public Relations
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Public Relations Codes
Public Relations Institute
Public Relations Literature
Public Relations Practitioners
Public Relations Scholarship
public sector
Sharing Economy
social media influence public policy
social responsibility
Source Media Relationship
St James Ethics Centre
stakeholder engagement strategies
theory

Product details

  • ISBN 9781138830844
  • Weight: 430g
  • Dimensions: 152 x 229mm
  • Publication Date: 12 Feb 2016
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
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Description

In this book, Johnston seeks to put the public interest onto the public relations ‘radar’, arguing the need for its clear articulation into mainstream public relations discourse. This book examines literature from a range of fields and disciplines to develop a clearer understanding of the concept, and then considers this within the theory and practice of public relations. The book’s themes include the role of language and discourse in establishing successful public interest PR and in perpetuating power imbalances; intersections between CSR, governance, law and the public interest; and how activism and social media have invigorated community control of the public interest. Chapters explore the role of the public interest, including cross-cultural and multicultural challenges, community and internal consultation, communication choices and listening to minorities and subaltern publics.
About Jane Johnston
Jane Johnston is Associate Professor, Public Relations and Communication at the University of Queensland, Australia. She has written and (co)edited several key texts including Public Relations: Theory and Practice and Media Relations: Issues and Strategies, both in several editions. Her diverse research interests include the intersection between justice, media and communication.

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