Home » Public Relations as a Creative Industry
Product Image

Public Relations as a Creative Industry

Elisenda Estanyol
€67.99
Quantity:
In stock with our UK publisher. 14-28 days
Delivery/Collection within 10-20 working days
14 days return policy Shipping & Delivery
A01=Elisenda Estanyol
advertising theory
Author_Elisenda Estanyol
BCW
Brand Journalism
business
Category=GTC
Category=KJSP
communication psychology
communication strategies
Content Marketing
corporate communication
Creative Industries
creative problem solving
creativity
creativity in public relations research
CSR
digitalization
entrepreneurship
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
GCI
Hybrid Events
innovation management
Interactive Advertising
MC Group
Mouse Industry
MSL
Native Advertising
Online Events
organisational creativity
organizational communication
PR Activity
PR Consultancy
PR Firm
PR Industry
PR Practitioner
PR Process
PR Professional
PR Sector
PR Strategy
PR Technique
professional skills
strategy
teamwork dynamics
UN
Young Man

Product details

  • ISBN 9781032160481
  • Weight: 180g
  • Dimensions: 138 x 216mm
  • Publication Date: 09 Sep 2022
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
Secure checkout Fast Shipping Easy returns
Description

This shortform book defines and situates the role of Public Relations as a creative industry and discusses the trends and issues that the sector is facing within the wider context of the Creative Industries.

Traversing and distilling both industry and scholarly research, the author will call on perspectives from a range of areas, including creativity, psychology, advertising, and marketing. Creativity and innovation are crucial elements in times of profound transformation such as those being experienced nowadays by the PR industry. The ability to generate new ideas is a competitive advantage of organizations. Nevertheless, although traditionally the focus has been on individual creativity, this book highlights the importance of organizational creativity in PR, becoming a result of teamwork and social interaction.

This book will be a valuable resource for researchers and scholars looking at how creativity is an important asset in Public Relations. It will also be useful for students of Corporate Communication and Public Relations studies, for both undergraduate and postgraduate programs and PR practitioners who want to increase their creativity, learning from creative techniques and case studies.
About Elisenda Estanyol

Elisenda Estanyol is Lecturer in Information and Communication Studies at Universitat Oberta de Catalunya (UOC), Spain.

More from this author