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Public Relations for Management Success
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A01=Frank Jefkins
Advertising Association
Author_Frank Jefkins
Business Studies
Category=KJC
Category=KJSP
Category=KJU
Ceo's Attitude
Ceo's Experience
Ceo’s Attitude
Ceo’s Experience
Communication Audit
corporate communication strategy
crisis communication planning
environmental policy advocacy
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eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Financial PR.
Heated Rear Window
House Journal
In-house PR Department
Industrial Management
integrated public relations for executives
Internal Communications Audit
Jefkins Frank
Management
Management Employee Relations
Managerial Economics
media relations management
News Releases
organisational reputation
Parliamentary Liaison
PR
PR Activity
PR Consultancy
PR Consultant
PR Counsellor
PR Coverage
PR Department
PR Man
PR Objective
PR Practitioner
PR Programme
PR Story
Public Relations
Public Relations Consultants Association
stakeholder engagement techniques
Vice Versa
Product details
- ISBN 9781138571624
- Weight: 453g
- Dimensions: 138 x 216mm
- Publication Date: 10 Apr 2018
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
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Originally published in 1984. Public relations is a key element necessary for success in all business activities. Although some businessmen see public relations as a separable business function, this book argues convincingly that public relations should really be an integral management function, practised by all managers, all the time.
Public Relations for Management Success defines public relations and examines particular techniques, including media relations and areas of concern such as government/parliamentary liaison and issues such as conservation and pollution. It discusses how public relations activities should be planned, staffed, financed and assessed, putting forward principles illustrated by worldwide case studies and examples.
