Public Relations From the Margins

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activist stakeholder engagement
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B01=Mary Ann Moffitt
Category1=Non-Fiction
Category=KJSP
COP=United Kingdom
critical approaches to public relations research
Delivery_Pre-order
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Language_English
organisational communication theory
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power relations analysis
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qualitative case studies
social influence in organisations
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symmetrical communication model

Product details

  • ISBN 9781138463653
  • Weight: 330g
  • Dimensions: 152 x 229mm
  • Publication Date: 30 Sep 2020
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Hardback
  • Language: English
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The articles in this special issue address some of the key issues facing research and practice of public relations today. These studies acknowledge the traditional, mainstream public relations research arguments for excellence in public relations according to the symmetry model, and to considerations of the dominant coalition controlling the organization. What are proposed in this issue are responses to these assumptions and suggestions that what might be important to consider are the socio-political context that surrounds the organization, and the notion that power exists in other sites besides the dominant coalition. These articles are--in essence--a conversation or give-and-take between established beliefs and new possibilities for understanding public relations. Further, these studies' important theoretical contribution is their expression in real life situations and case study applications.
Mary Ann Moffitt