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Public Relations Handbook

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Activism
advanced public relations research methods
Alison Theaker
Anne Gregory
Category=A
Category=AB
Category=GTC
Category=JBCT
Category=KJSP
Category=KNTP2
Category=NH
Category=NHT
crisis response planning
David Hamilton
digital communication trends
Emma Wood
eq_art-fashion-photography
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
ethics in communications
Globalisation
Heather Yaxley
Ian Somerville
Liam FitzPatrick
Loretta Milan
Mairead McCoy
Mark Phillimore
media relations strategies
Michael Frohlich
nonprofit sector advocacy
Peter Walker
Philip Young
PR
Public Relations
Reputation Management
Sahla Aroussi
Sarah Roberts-Bowman
Simon Wakeman
Social media age
stakeholder engagement theory
Strategic communication management
Strategic public relations
The PR Handbook
The Public Relations Handbook

Product details

  • ISBN 9781032852683
  • Weight: 680g
  • Dimensions: 174 x 246mm
  • Publication Date: 19 Aug 2025
  • Publisher: Taylor & Francis Ltd
  • Publication City/Country: GB
  • Product Form: Paperback
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Description

The Public Relations Handbook provides an engaging, in-depth exploration of the dynamic and ever-evolving public relations (PR) industry.

Split into three parts exploring key conceptual themes in public relations, this book offers an overview of topics including: strategic PR; politics and the media; media relations in the social media age; strategic communication management; PR ethics; activism and PR; and the effects of globalisation and technology on the field. This book also includes a discussion of critical themes in PR research and exploratory case studies of PR strategies in a variety of institutions, including the Royal Society of Chemistry, Corps Security and The Chartered Institute of Public Relations. Featuring wide-ranging contributions from key figures in the PR profession, this new edition presents fresh views on AI, social media curation, and 'the decline of media', and is packed with student-friendly features including clear chapter aims, discussion questions and further reading suggestions throughout.

The Public Relations Handbook is an ideal resource for students of public relations, corporate and strategic communications, and marketing communications.

This book is supported by additional instructor resources, including brand-new classroom activities for every chapter available at www.routledge.com/9781032852683.
About

Alison Theaker has over 30 years’ experience in public relations and management as a practitioner and academic. She was the first Head of Education and Training at the then Institute of Public Relations, as well as Principal Lecturer and Course Leader in Public Relations at Leeds Business School, UK, and Scholar in Residence in the School of Marketing Communication at Emerson College, Boston, US. She is an elected Fellow of the Chartered Institute of Public Relations and is now an executive coach for small businesses, running her own consultancy, The Spark, UK, as well as a tutor at Cambridge Marketing College, UK. She completed her MPhil on the role of mentoring for women entrepreneurs at Bath University, UK, in 2023. As co-director of Live Life for Me, she works with individuals and organisations providing courses on menopause and beyond.