Public Relations in the Nonprofit Sector
Regular price
€64.99
14 days return policy
Shipping & Delivery
Brand Community
Building Relationships Online
Case Western Reserve University
Category=GTC
Category=JBCT
Category=KJSA
Category=KJSP
Category=KJVN
Category=KJVX
Category=KNTP2
Category=NH
Civic Professionalism
communication studies
Compassion International
Compassion's Goal
crisis management
digital advocacy methods
Digital Communication Resources
donor
donor relationship building
eq_bestseller
eq_business-finance-law
eq_history
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Foundation Leaders
Fundraising Departments
Informal Qualitative Analysis
marketing
Mass Notification System
minority leadership in fundraising
new media
non-profit
Nonprofit
nonprofit crisis communication
Nonprofit Organizations
nonprofit public relations case studies
Organization Public Relationship
PBC.
PR
Press Agentry
Problem Solving Process Facilitator
Public Relations Activities
Public Relations Practitioners
research
Sponsored Child
stakeholder engagement strategies
strategic management
Teen Volunteers
TPB Scale
TPB Survey
Victory Garden
volunteer
volunteer management theory
Product details
- ISBN 9781138306059
- Weight: 498g
- Dimensions: 152 x 229mm
- Publication Date: 16 Jun 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Paperback
Secure
checkout
Fast Shipping
Easy returns
Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations carry out their fundraising, public awareness and activism efforts, and client outreach. This volume explores a range of public relations theories and topics important to the management of nonprofit organizations, including crisis management, communicating to strengthen engagement online and offline, and recruiting and retaining volunteer and donor support.
Richard D. Waters is an associate professor in the University of San Francisco’s School of Management. Author of more than 75 peer previewed articles and book chapters, he is the associate editor of Case Studies in Strategic Communication and serves on 7 editorial review boards.
