Agency Client Relationship
agentry
audience message retention
Category=KJSP
Ceo Communication
communication efficacy analysis
Employee Communication Programs
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eq_business-finance-law
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Excellent Public Relations Departments
executive leadership studies
facilitator
feminist perspectives in public relations
feminist theory
Health LOC
Internal Communication Role
Internal Health LOC
LISREL Analysis
Message Cluster
Mixed Motive Games
Occupational Self-efficacy
organizational communication
Physical Risk Taking
PR Practitioner
practi
practice
press
problem
Problem Solving Process Facilitators
process
Public Opinion Process
Public Relations
Public Relations Agencies
Public Relations Practitioners
Public Relations Research Annual
Public Relations Roles
roles
Sensation Seeking
sex discrimination research
solving
symmetric
Symmetric Communication
Top Management Communication
Uncertainty Orientation
Unconventional Risk
Product details
- ISBN 9780805809305
- Weight: 620g
- Dimensions: 152 x 229mm
- Publication Date: 01 Jul 1991
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Hardback
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Published in book form, this is a scholarly periodical of academic research in public relations, containing refereed reviews and reports of original studies. It follows the current trend toward more solidly grounded, theoretical research in a field that has only begun to mature. The studies and reviews presented represent the most contemporary thought and investigation brought to bear on this subject. Many relevant topics are discussed, including communication roles, women's issues in the feminization of the field, the concepts of symmetry and game theory, and finally, publics -- dealing with roles, risk takers, and how audiences receive, process, and retain messages on public policy issues.
Grunig, Larissa A.; Grunig, James E.
