Public Relations Research Annual

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advanced stakeholder relationship research
Category=KJSP
Commercial Speech
commercial speech limitations
Communication Climate
corporate communication theory
corporate issues management
Corporate Speech
Dominant Coalition
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eq_business-finance-law
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eq_isMigrated=2
eq_nobargain
eq_non-fiction
High Involved Subjects
IABC Member
Opinion Climates
Opinion Congruity
Opinion Expression
opinion expression studies
organizational culture analysis
Organizational Ethnography
Policy Issues
Power Control Perspective
Problem Solving Process Facilitator
program evaluation techniques
Program Research
Public Relations
Public Relations Activities
Public Relations Department
public relations departments
Public Relations Function
Public Relations Practitioners
public relations research
Public Relations Research Annual
Public Relations Theory
public service advertising
Scientific Evaluation Methods
Scientific Scanning
Superior Subordinate Communication
Tv Interview

Product details

  • ISBN 9780805806786
  • Weight: 408g
  • Dimensions: 152 x 229mm
  • Publication Date: 01 May 1990
  • Publisher: Taylor & Francis Inc
  • Publication City/Country: US
  • Product Form: Paperback
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The purpose of this second volume is to challenge and extend the field of research in public relations. Taking a proactive approach to creating a stable, yet not stagnant annual, the editors directly solicited chapters on exciting and intriguing subjects. Assuming some prior knowledge, interests, and commitment of their readers, the editors hope that each chapter's report on original research provides enough context for understanding even if the area of inquiry is new to the readers.

Public Relations Research Annual, Volume 2, continues to advance within the discipline beyond anecdotes to practical theories and research. Educators, practitioners, and researchers will find this annual's presentations and critiques useful in creating a systematic framework for their own endeavors.

James E. Grunig and Larissa A. Grunig