advanced communication research methods
Asymmetric Model
asymmetrical
Bonita Dostal Neff
Bruce Haynes
campaign
Carolyn Garrett Cline
Category=KJSP
communication theory
Corporate Annual Reporting
corporate communication strategies
Counterattitudinal Advocacy
Dan O'Hair
Donald J. Johnson
education
Educational Degree
Efficacy Expectations
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
Gary L. Kreps
George Cheney
George N. Dionisopoulos
Gerald R. Miller
Health Behavior Change Process
James E. Grunig
James K. VanLeuven
James L. Gaudino
Joe Fritsch
Joseph C. Scott
Keith E. Terry
Learning Effects Model
Marcia Prior-Miller
mass media campaigns
Michael H. McBride
Michael Smilowitz
model
Non-zero Sum Games
Nurse Turnover
organizational communication
persuasion models
Persuasion Researchers
Peter K. Hamilton
practice
practitioners
Press Agentry
Priscilla Murphy
programs
PRSA
Public Information Models
Public Relations
Public Relations Educators
Public Relations Practice
Public Relations Practitioner
Public Relations Process
Public Relations Professional
Public Relations Programs
Public Relations Situations
Public Relations Theory
Randy E. Miller
researchers
Retention Program
rhetorical analysis
role
Ron Pearson
Ronald B. Anderson
Stanford Heart Disease Prevention Program
symmetric
Symmetric Model
Vincent Hazleton
Product details
- ISBN 9780805806922
- Weight: 680g
- Dimensions: 152 x 229mm
- Publication Date: 01 Sep 1989
- Publisher: Taylor & Francis Inc
- Publication City/Country: US
- Product Form: Paperback
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Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication theories, they attempt to explain and predict public relations practices and then use these practices to develop communication theories. Their discussions fall into three distinct categories: metatheory, theory, and examples of applications of theories. An ideal volume for professionals and students in communication, journalism, and related fields.
