A01=Valerie Fields
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Author_Valerie Fields
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Category1=Non-Fiction
Category=GTC
Category=JBCT4
Category=KJSP
COP=United States
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Effective Storytelling
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eq_society-politics
Language_English
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PR Writing Skills
Price_€100 and above
PS=Forthcoming
Public Relations
Public Relations Writing
Socially-conscious Content
softlaunch
Valerie Fields
Writing in Public Relations
Product details
- ISBN 9781071856468
- Weight: 710g
- Dimensions: 187 x 231mm
- Publication Date: 07 Nov 2024
- Publisher: SAGE Publications Inc
- Publication City/Country: US
- Product Form: Paperback
- Language: English
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With a focus on storytelling, social media, and socially-conscious content, Public Relations Writing: Essential Skills for Effective Storytelling is a step-by-step "how-to" guide that helps students develop and hone the skills they need to become strong writers and versatile storytellers within the Public Relations field.
Valerie "VK" Fields has taught at University of North Carolina at Chapel Hill since 2007, regularly teaching courses in public relations writing, crisis communication, and strategic writing. She has worked in PR for some of the world′s most well-known organizations including Walt Disney World Resort, McDonald′s Corporation Regional Headquarters and the Ronald McDonald Children′s Charities of North Carolina.
Fields is the founder and chief executive of PR Pros, LLC, an award-winning public relations and content creation agency in Raleigh, North Carolina. In 2018, she received the Michael L. Herman "Excellence in Mentoring" award from the North Carolina Public Relations Society of America and in 2019 became a certified crisis communication specialist by the national Public Relations Society of America (PRSA) industry group. In 2023, Fields was honored with the Power 100 Award as one of the top 100 most influential business leaders in North Carolina, presented by Black Business Ink.
