A01=Robert Baensch
Author_Robert Baensch
Average List Price
Beijing International Book Fair
Bologna Book Fair
Book Fair
Book Publishing Industry
Category=JHB
Category=KNTP
Charles Buckwalter
Children's Book Publishing
China Youth Press
chinese
Chinese Book Market
Chinese Book Publishers
Chinese Communist Youth League
Chinese Magazine
Chinese Publishing Houses
Chinese Publishing Industry
Chinese publishing market analysis
Chinese Young Adult
Deyan Yang
educational publishing reform
eq_bestseller
eq_business-finance-law
eq_isMigrated=1
eq_isMigrated=2
eq_nobargain
eq_non-fiction
eq_society-politics
Foreign Commercial Service
Frankfurt Book Fair
Huiming Yu
Ian McGowan
international copyright law
IOS Press
Jixiang Wang
Lin Chenglin
Magazine Publishing Industry
market
non-state-owned bookstores
professional publishing sector
Publications Administration
publishers
Qingguo Sun
Robert E. Baensch
Shouwen Hu
STM Journal
STM Publishing
Title Output
trade publishing trends
translation rights management
Tv Drama
Xinhua Bookstore
Young Adult Reading
Yuanjun Li
Zhang Bohai
Product details
- ISBN 9781138538009
- Weight: 453g
- Dimensions: 152 x 229mm
- Publication Date: 26 Jul 2017
- Publisher: Taylor & Francis Ltd
- Publication City/Country: GB
- Product Form: Hardback
Secure
checkout
Fast Shipping
Easy returns
China has a long and complex history of relating to the outside world. With its recent entry into the World Trade Organization, China is now committed to comply with the principles and rules of the international trading system as the largest trading country to join the system. China's commitment offers new commercial opportunities for foreign companies, which in turn will transform the domestic economy. The common need throughout the process will be information, documentation, reporting, and education on all levels and in all parts of the huge country. Therefore, the publishing industry will play a critical part in providing the key information elements required by a country that is on fast forward.The Publishing Industry in China is a timely volume that covers all aspects of China's book, magazine, and online publishing industry. Ten contributing authors have been carefully selected to represent their sector of the publishing industry and to provide a critical analysis of both present conditions as well as trends for new developments in book and magazine publishing. Eleven chapters discuss the different market segments of trade, scientific, technical, professional, education, and children's books.The economics and distribution of both book and magazine publishing are covered in separate chapters. Finally, there are guidelines for international magazine publishers to enter the market and how translation or co-publishing rights for books can be developed during this period of growth and development. A concluding chapter reviews the challenges and developments of education and professional training for the publishing industry. An appendix provides published references and web sites for further background information and resources.The Publishing Industry in China stands alone as the only comprehensive guide and reference source to understanding recent developments and trends as well as providing guidelines for the single largest market in the world. It is essential reading for all publishers who wish to explore growth in the international arena.
